Why is support important for your business?
Customer support has evolved from being traditionally seen as a cost center, to becoming the face of an organization. The experience a customer has with your organization determines the likelihood of them making repeat purchases or using your products and services for longer periods.
Differentiating your brand
In the highly competitive market we operate in, the quality of customer support and the resulting customer experience will be a major differentiation. Therefore, customer support needs to be at the core of your business.
Customer retention vs acquisition
The effectiveness of your customer support has a direct impact on your customer churn. It is 5X more costly to acquire a new customer than retaining an existing one. Investing in an online chat support can get you the compound interest on your existing range of support channels that can dramatically improve your customer happiness and retention score.